Content marketing to attract and connect with clients

It is getting harder to hold people’s attention. Posting on social media is no longer enough. What changes the game is content that adds value, builds trust and walks the client all the way to the purchase. In this session you will learn how to use content marketing strategically: stop improvising and turn your communication into a real growth tool for your business. What we will cover What content marketing really is (and what it is not). Mistakes that make content invisible. Which types of content a company needs for its goals. How to build a simple, realistic content plan. Practical examples you can apply from day one. Takeaways By the end of the session you will be able to: Tell which content builds trust and which adds nothing. Stop publishing without a strategy behind it. Spot what kind of content your business needs to attract clients. Organize a simple, sustainable content plan. Use clear criteria for posts with stronger commercial impact. Speaker: Cristina Caldés. The session is in person at COEIB; there is also an online option. Advance booking is required: https://acelerapymemallorca.com/es/event/marketing-de-contenidos-para-atraer-y-conectar-con-clientes/

Voy Palma — Content marketing to attract and connect with clients